Renub Research is a market research publisher based in Noida, India, selling industry analysis reports to B2B buyers across the globe. Their clients include analysts, procurement teams, and corporate researchers looking for data on sectors ranging from healthcare and technology to food and energy. Raghwendra Web Services built and continues to maintain their custom PHP ecommerce platform — a relationship that has run for over eleven years.
The challenge
No off-the-shelf ecommerce platform handled what Renub Research actually needed. Their product — a research report — isn't a physical item with a single price. Each report carries up to four distinct licences: a Dashboard in Excel format, a Single User PDF, a Five User package with Excel included, and a Corporate Multi-User licence. Some reports also allow buyers to purchase individual chapters rather than the full document. Standard ecommerce tools aren't built for that kind of product structure. Beyond the product complexity, Renub Research needed to reach buyers worldwide and accept payments in multiple currencies. Their content — news, blog posts, media citations, testimonials, CMS pages, and contact forms — all needed to be manageable by their own team day to day, without calling a developer for every update. The brief covered:
- A fully custom ecommerce platform built around report licences and chapter-level purchasing
- International payment processing for B2B buyers globally
- A complete admin panel for managing products, orders, and all site content independently
- A responsive, professional design that could be overhauled every few years as the business grew
Our approach
RWS built the Renub Research platform from scratch using PHP, MySQL, HTML5, Bootstrap, and jQuery. There was no off-the-shelf CMS underneath — every part of the system, from the product catalogue to the checkout flow to the admin panel, was written to fit how this business actually works. Each build and redesign phase took roughly two to three months to complete. Over eleven years, RWS has delivered two to three full design overhauls, each around three to four years apart. The approach across every redesign was the same: update the visual design, layout, and front-end code while keeping the custom backend and data intact. The database and business logic built in the original version remain at the core of the platform today.
What we built
Product catalogue and pricing variants
Each research report on the Renub Research platform is sold under up to four distinct licence types: a Dashboard in Excel format, a Single User PDF, a Five User package with Excel included, and a Corporate Multi-User licence. Selected reports also allow buyers to purchase individual chapters rather than the full document. RWS built the variant selection and licence logic into the product detail pages and checkout flow, so buyers can choose the right access level without ambiguity — and the correct download is delivered automatically on payment.
Checkout and payment
Renub Research sells to buyers across multiple countries, so the payment gateway needed to handle international transactions reliably. RWS integrated 2Checkout (also known as 2CO), a payment platform that accepts major cards worldwide and supports multi-currency transactions. The checkout is secured with SSL throughout.
Customer accounts and order management
Buyers can check out as guests or register for an account. Registered users have access to their order history and can re-download purchased reports from their account area. On the admin side, RWS built an order management dashboard that allows the Renub Research team to view, filter, and export orders by date — useful for reporting and reconciliation without needing a developer to run database queries.
Admin panel and content management
Every section of the site is managed through a custom admin panel built specifically for this platform. The Renub Research team can add and edit news items, publish blog posts, manage CMS pages, update the media citations section, handle testimonials, and manage contact and enquiry forms — all without touching code. Bulk product import and export is also available for managing a catalogue that runs to hundreds of reports.
SEO and technical setup
Clean, descriptive URLs were used throughout the site from the original build. Meta titles and meta descriptions can be set per report, per category, and per CMS page from within the admin panel. An XML sitemap and robots.txt file were configured to support search engine indexing. Each redesign carried these SEO foundations forward rather than resetting them.
Responsive design across redesigns
The site was built on Bootstrap from the start, ensuring the layout adapted to mobile, tablet, and desktop. Each design overhaul updated the visual style and Bootstrap version to keep the front end current, while the responsive behaviour remained consistent throughout.
Ongoing maintenance
RWS has maintained the Renub Research website continuously since the original build — now more than ten years of active maintenance on a single platform. That covers security updates, server-side fixes, front-end adjustments, performance checks, and new feature additions as the business grows. For Renub Research, this means one vendor relationship covers both development and ongoing support. There is no handover to a separate maintenance team, no knowledge gap when something needs fixing, and no need to brief a new agency on how a custom codebase works. RWS already knows it. For businesses evaluating a custom build, this is worth considering upfront: a bespoke platform is only as reliable as the team maintaining it. Website maintenance services have been part of the RWS offering from the start.
The result
The Renub Research platform has operated continuously for over eleven years, handling report sales to B2B buyers worldwide. What the platform delivers today:
- Complex product variant structure — up to four licence types per report, plus buy-by-chapter, all handled correctly at checkout
- International payments via 2Checkout — multi-currency, available to buyers globally
- Full content independence — the Renub Research team manages all news, blog, CMS, and product content from the admin panel without developer involvement
- SEO foundations maintained across every redesign — URLs, meta data, and site structure preserved through each overhaul
- Responsive across all devices — mobile, tablet, and desktop
- 11+ years of continuous operation — the platform has grown with the business rather than being replaced by it
Client's Testimonial on GMB
We have been working with Raghwendra Web Services since 2015, and they continue to be our trusted web technology partner more than 11 years later.
Before working with them, our website was built on .NET and we were facing significant technical challenges. The browsing experience was poor, and the checkout process was unreliable, which affected our customers' overall experience.
Raghwendra Web Services developed a fully custom eCommerce solution from the ground up, along with a powerful admin dashboard that gave us complete control over our market research reports business. The new website transformed our customer experience, making it much easier for visitors to browse, find, and purchase reports. Website performance and usability improved significantly.
Over the years, they have continued to enhance our platform, including a complete website redesign and a fully responsive implementation that provides an excellent experience across desktop, tablet, and mobile devices for our global customers.
If you are looking for a web development partner that can solve complex technical challenges, improve your customer experience, and provide dependable long-term support, I highly recommend Raghwendra Web Services.
Frequently asked questions(FAQs)
Renub Research sells research reports under multiple licence types — each report can have up to four variants with different access rights, plus a buy-by-chapter option on selected titles. No standard ecommerce platform handles that product structure without significant workarounds. A custom PHP and MySQL build gave full control over how variants, checkout logic, and digital delivery were implemented.
Each report page presents the available licence types as selectable options. When a buyer selects a variant and completes checkout, the order management system records which licence was purchased and triggers the correct digital delivery. The admin team can also view and manage orders by variant type from the admin panel.
Yes — and it has been. RWS has added new features to the Renub Research platform across the 11+ years of the relationship, including new content sections, admin tools, and front-end updates. Because RWS built the codebase, there is no knowledge gap when new functionality is needed.
Each full build or redesign phase for the Renub Research platform took approximately two to three months. Timelines for similar projects depend on the scope of the product catalogue, the number of variants, and the complexity of the admin requirements.
The platform uses 2Checkout (2CO) as its payment gateway, which accepts major credit and debit cards in multiple currencies. This was chosen specifically because Renub Research sells to B2B buyers worldwide, and 2CO handles international transactions reliably without requiring buyers to use region-specific payment methods.
RWS has maintained the Renub Research website continuously since the original build — now over ten years of active maintenance. This covers security updates, bug fixes, performance checks, server-side fixes, and new feature development. Ongoing maintenance is available as a standalone service for custom builds.
Work with us on your project
If your business sells a product with complex variants, licensing tiers, or pricing logic that standard ecommerce platforms don't handle cleanly, a custom-built solution may be the right answer. RWS has been building custom PHP ecommerce platforms since 2005, across 651 projects in 20 countries. Get in touch and tell us what you're selling and how it's structured. We'll tell you honestly whether a custom build makes sense.
